The eleventh generation of Dell's PowerEdge rack mounted servers involved a complete redesign of the product range. Central to the design was Dell's unique stamped sheet metal bezel that gives the impression of enormous airflow through large openings. The die cast latches onto the side, giving the system a solid and utilitarian feel. Behind the bezel the alignment of the control panels and hard drive carriers give - unlike Dell's competitors - a clean and organized impression.
This design language is currently driving all of Dell's enterprise products. Varying in details, it is used not only on servers but on most Dell storage products. The cutting edge design makes the PowerEdge rack servers also popular systems for movies like Batman or Ironman.